Scan to collect characters on limited Coca‑Cola® products, a chance to win epic prizes and unlock exclusive AR experiences.

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How it Works

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Grab participating Coca‑Cola® products.
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Launch the experience from the QR code.
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Unlock characters and experience epic moments.
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Enter for a chance to win epic prizes from Coca‑Cola.

Heroic Matchups

Scan two products together to unlock exclusive AR experiences.

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Ultimate Fan Vacation

Join the largest assembly of Marvel Super Heroes and Villains at sea for one action-packed day filled with epic entertainment during a 5-night Disney cruise adventure to the Caribbean.

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Ultimate Fan Experience

Join thousands of other fans for a weekend of Marvel, magic and more.

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Disney Cruie Lines
Marvel Ultimate fan Experience

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Enter every day for a chance to win exclusive digital and physical prizes.* Your daily dose of excitement is just a click away.

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The Heroes

Terms and conditions

NO PURCHASE NECESSARY. Void outside of Canada. Open to legal residents of Canada, who are 13 years of age or older. Minors must have parental permission to enter. Ends 11:59 pm ET on 6/9/24. Sweepstakes Prize 1 [1 total (ARV: CAD$13,000)]. Sweepstakes Prize 2 [1 total; (ARV: CAD$5,600)]. Sweepstakes odds depend on number of eligible entries. Instant Win Prizes (4,051 total); Instant Win Prize 1 [5 total; (ARV: CAD$2)]; Instant Win Prize 2 [10 total; (ARV: CAD$67)]; Instant Win Prize 3 [2,000 total; (ARV: CAD$15]; Instant Win Prize 4 [34 total; (ARV: CAD$10)]; Instant Win Prize 5 [2 total; (ARV: CAD$10)]; Instant Win Prize 6 [2,000 total; (ARV: CAD$25)]; Math skill test required. Instant Win Prize odds depend on number and timing of eligible game plays. Enter online and view Official Rules at this link. Sponsor: Coca‑Cola Ltd.